Special Features
Clickability Helps Marketers Manage Content And Track Engagement
The Problem: More buyers are researching and comparing solutions online, so it is imperative that vendors and their partners create compelling web sites filled with relevant content. However, many businesses, especially smaller resellers, don’t have the financial backing or bandwidth to create these exemplary experiences and understand which visitors are engaging with their content. The Solution: […]
Paving The Road To Channel Marketing Success
By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]
Socedo Facilitates Social Selling
The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]
Deal Registration Is A Multi-Use Tool In Your Partner Program
By Tim Lowe, Vice President of Consulting, PartnerPath What are you guaranteed to have if you have more than two partners in your channel partner program? This sounds like the first line of a joke — but it’s not. Having more than two partners in your channel partner program guarantees you will have channel conflict! […]
Webinfinity Replaces Partner Portals With Personalized Online Experiences
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
6 Ways Your Training Program Can Give Partners Competitive Edge
By John Gentry, VP of Marketing and Alliances, Virtual Instruments When your channel partners win business, so do you. We all know this. So, how can you help your resellers capture larger pieces of increasingly competitive markets? Start with training — and then add more training, that’s more tailored and more effective. Anyone can sell […]
Social Selling For The Channel
By Patricia Hume, Trapit This is the last in a three part blog series about how an effective content marketing strategy coupled with the delivery of the right content mix can improve channel mind-share, loyalty, and, of course, revenue creation. Let’s dig deeper into social selling for the channel, and how and which technology can […]
Captora Content Marketing Scorecard Stacks Assets Against Competitors
The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how […]
Chasing The Elusive Return On Channel Investment (ROCI)
By Jim Somers, Relayware As summer begins to wind down, many of us kick into gear with that dreaded annual exercise: Budget planning. (Group groan) If you’re an experienced channel executive, you know the channel budgeting process can be arduous and downright painful at times, especially if your CFO calls you to the mat to […]
Traacker Helps Build Relationships With Social Influencers
The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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