Topics
Oracle Unveils New OPN Cloud Program For Partners
Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.
QikServe Achieves Gold Level Partner Status With Oracle
QikServe, provider of mobile order, payment and loyalty solutions for the hospitality sector, has achieved Gold Partner status in Oracle PartnerNetwork (OPN). Gold partner status positions QikServe to fully integrate with the Oracle Hospitality POS platform to help customers utilize a fully branded mobile order and payment service for their customers.
Samsung Enhances Partner Program With New Services, Training
Samsung Electronics America announced it has launched new enhancements to its Samsung Team of Empowered Partners (STEP) program, which it said are designed to help partners position themselves for success with their marketing campaigns.
Yes, There Really Are Ways Of Evaluating Channel Incentive ROI
By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]
Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration
An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]
Seventh Sense Helps Analyze Email Engagement
The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision.
5 Ways To Use Predictive Analytics For Marketing And Sales Success
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
Spending On Sales Processes Outweighs Messaging [Infographic]
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to […]
Performance Horizon Launches New Interactive Tool For Advertisers
Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.
Shure Joins Cisco Solution Partner Program
American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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