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3 Things Channel Marketers Can Learn From Startups

By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules.  While larger companies can’t operate exactly like a startup, all types and […]

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Vendors Address Channel Conflict With New Rules Of Engagement

Channel conflict is a common issue for vendors, value-added resellers and system integrators alike. In fact, approximately two-thirds of channel firms had reported losing between one and nine deals due to channel conflict during 2012, according to research from CompTIA. The Channel Conflict & Deal Registration Study, which collected insights from 400 IT solution providers, […]

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Utilizing Insight To Drive Effective Partner Recruitment

By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]

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Monetate Unveils New Partnerships At #AgilitySummit

Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit.  These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers;  BlueKai, an enterprise data activation solution for […]

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Twitter Expands Certified Products Program

Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]

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Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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Balihoo Brings Localization To The Forefront

The Problem: Manufacturers and vendors rely on partners to help them achieve national and global sales goals by increasing brand awareness on a more local level. Because buyers today are seeking more relevant content and solutions based on their unique wants and needs, it is imperative that vendors provide the best resources to partners relevant […]

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Helping Partners Optimize Social Media With ‘The 3 Es’

Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]

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Badgeville For Salesforce.com Unveiled During #DF12

CRM solutions offer organizations robust features to improve lead management and nurturing processes, resulting in improved sales results. However, this can only take place if sales teams make CRM updates and reporting a consistent part of their daily routines. At Dreamforce 2012, Badgeville, a provider of gamifciation solutions and strategies, has unveiled its new offering […]

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Demand Gen Report Announces Dates For 2013 Content2Conversion Conference

Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]

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