Tag Archives
Adobe Improves Partner Engagement And Communication With Purechannelapps
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]
TalentBin 2.0 Brings Marketing Automation To The Recruiting Process
The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]
Infor Implements TIE Kinetix Content Syndication Solution
Infor, a business application software provider, has implemented TIE Kinetix to help distribute digital content throughout the Infor Partner Network. “Dynamic content delivery is efficient, collaborative ways to support the channel and help partners drive more opportunities and revenue,” said Chip Coyle, SVP and CMO of Infor, in a statement. “The TIE Kinetix Content Syndication solution […]
HootSuite Integrates With SugarCRM App To Empower Sales And Customer Service
HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline. This new integration comes on the heels of SugarCRM receiving $40 million in private equity funding from Goldman Sachs. The SugarCRM app joins a series of other enterprise solutions such […]
3 Things Channel Marketers Can Learn From Startups
By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules. While larger companies can’t operate exactly like a startup, all types and […]
ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities
Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]
TIE Kinetix Launches Social Media Syndication Solution
TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]
Dell Boosts Partner Engagement With Technical Community
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
Education And Enablement: The Keys To Social Media Success
The emergence and growing influence of the web in B2B buying decisions is undeniable. Executives are relying more on search engines to start the browsing and buying journey for solutions to help their companies, and are turning to sales teams later and later in the consideration process. To that end, social sites such as LinkedIn, […]
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
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