Tag Archives
For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies
By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]
Dell Unveils Aggressive Goals For 2013 At Annual Conference
More than 5,000 Dell customers and partners gathered at the second annual Dell World, which was held at the Austin Convention Center, to get insight scoop on the company’s go-forward plans for 2013 and beyond. Specifically, the Cloud and social media have come into focus for Dell’s forward-looking plans. The company also is setting its […]
Channel Marketer Report Reveals Top 12 Articles Of 2012
With its first official year coming to a close, Channel Marketer Report (CMR) has covered a variety of topics that impact vendors/OEMs, VARs, distributors, ISVs and system integrators every day. Honing in on sales and marketing best practices, the top 12 articles of 2012 discuss everything from MDF and incentives, to social media, PRM and […]
Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.
Helping Partners Optimize Social Media With ‘The 3 Es’
Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]
ChannelEyes Offers New Ways For Vendors, Partners And ISVs To Connect
The Problem: More channel players are turning to social media to build relationships with partners and end-users. While sites such as LinkedIn, Twitter and Facebook provide an open forum for vendors to share information, announcements and resources with partners, these sites may not be the most efficient way to get heard. The Solution: ChannelEyes was […]
Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts
More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]
Act-On Software Launches Online and Social Media Tracking Tool
The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]
Understanding And Addressing Partners’ Marketing Strengths And Weaknesses
Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]
Things Are Looking Up For SMBs [Infographic]
Small- and medium-sized businesses face multiple challenges when trying to grow their organizations, including: budgeting, limited financial and marketing resources, and smaller staffs. However, mobile technology and social networking sites have offered a sunny outlook for SMBs. In fact, 76% of SMBs are optimistic about their company’s growth in 2012. This infographic from Campaigner and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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