Channel Marketer Report

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Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

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Elastic Grid Unveils New Platform To Streamline Partner Marketing

The Problem: The channel universe is evolving at a rapid pace. While channel sales reps were once confined to their desks, they are now constantly on the go. As partners attend customer and prospect meetings and network at trade shows, they need access to co-branded content, sales resources and other materials to help them close […]

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PartnerPortal Helps Vendors Improve Channel Efficiencies

The Problem: For any vendor, using an automated partner interface is a great start to managing an efficient channel. These interfaces typically support different channel modules, as well as forms for each of those modules. From time to time, modifications need to be made to these forms, which calls for custom programming by developers. This […]

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Pathable Enhances Engagement, Follow-Up For In-Person Events

The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]

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MyITAssessment Helps Connect End-Users To Channel Solutions

The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at […]

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Act-On Software Launches Online and Social Media Tracking Tool

The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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