Seven Corners, a Travel Insurance Provider, Implements TCMA Solution to Support Independent Brokers
The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management company, is piloting a new program to help its ecosystem of independent brokers – more than 4,000 strong — advise travelers that the financial risk […]
Expanded B2BMX Channel Track Topics Range from Impact of AI to Optimizing Channel Comms
The impact that AI is having on channel programs will be clearly explained at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ next week. Returning to the B2BMX podium, Laz Gonzalez, channel expert and chief strategy officer at Zift Solutions, will explore how AI, machine learning and propensity modeling can intersect with channel programs […]
Channel Technology Vendors Form Collective To Amplify Their Solutions’ Benefits
Three different channel technology companies have formed a partnership to help their shared customers achieve a higher return on investment in the solutions they offer. The companies that comprise the Channel Collective are Channel Mechanics, a channel automation platform provider, Vortex 6, which offers SaaS solutions that automate multi-vendor partner program compliance, and iasset.com, a […]
How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships
By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand seamless brand experiences, whether online or in-store. And brands are accomplishing […]
Axcient Fields Partner Success Team to Support Managed Service Providers
Axcient, a provider of a comprehensive set of business availability solutions, has staffed an 11-member team dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. The Axcient Partner Success Team provides onsite visits, periodic business reviews, regular check-ins and a single point of contact for partners. The team’s charter […]
360insights, A Channel Incentives Programs Provider, Acquires Sales Incentive Solutions Company, MTC Performance
360insights, a global channel incentives provider offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, has acquired MTC Performance, a sales incentive solutions company. MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on the customers, the sellers, the products or services […]
SproutLoud Launches Customized Marketing Analytics Dashboards
SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]
New Channeltivity Edition Enables Access to Partner Data in HubSpot
Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]
Sectigo Boosts Partner Marketing Support with Enhanced Channel Program
Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]
Alliance of Channel Women Announces 2019 Leadership Team
Alliance of Channel Women (ACW), a not-for-profit organization dedicated to accelerating the growth of female leaders in the technology channel, announced changes to its leadership team for 2019, including the expansion of its Board of Directors, the election of four new directors and the appointment of new officers. “ACW’s growth in membership and programs has gained momentum […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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