5 Ways To Use Predictive Analytics For Marketing And Sales Success
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
Spending On Sales Processes Outweighs Messaging [Infographic]
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to […]
Performance Horizon Launches New Interactive Tool For Advertisers
Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.
Shure Joins Cisco Solution Partner Program
American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.
Datto Positions Partners For Continued Growth With Price Reductions
Datto, a data backup, recovery and business continuity solutions vendor, has reduced the hardware prices for its SIRIS suite, positioning Datto’s partners to for continued growth in 2016.
Cyphort Sees 300% Growth In Channel Marketing Program
Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.
Exabeam Taps Channel Feedback To Guide Program Design
Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]
Netsertive Adds $9 Million To Series C Funding Round
Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]
How To React To The Changing Landscape Of Online Video Consumption
By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]
DivvyHQ Helps Streamline Content Planning And Production
The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]
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