Running Your First Inbound Channel Marketing Campaign Using Social Media
You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.
Avaya Spotlights ScanSource Catalyst For Education Services
ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]
Blending Content And Social Strategies To Maximize Real-Time Marketing
By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]
Merchant Warehouse Partners With Retail Cloud Technologies
Payment technology and merchant account service provider Merchant Warehouse has established a new partnership with Retail Cloud Technologies, creator of Teamwork Retail, which provides mobile, cloud-based retail technology solutions for retailers worldwide. As part of the relationship, Merchant Warehouse’s Genius Customer Engagement Platform will integrate with Teamwork Retail to help clients offer advanced yet flexible […]
ChannelChat: Ken Romley, Zift Solutions
A standard practice within channel networks is vendors passing leads off to partners. However, many vendors typically use manual processes, which leads to lost opportunities and sales. In this episode of Channel Chat, Ken Romley, CEO of Zift Solutions, discusses how vendors can address this common pain point, and close the loop on all channel […]
Using Your Blog To Promote Valuable Channel Content
By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]
MarketLive Launches New Partner Program
MarketLive, a provider of comprehensive e-Commerce solutions for retailers, has launched the MarketLive Connect program, a partner network of technology providers that extend the capabilities of the core MarketLive platform. Examples of technology extensions include retargeting solutions, social commerce integrations and payment solutions. MarketLive Connect was designed to take a multi-dimensional approach to partnerships. Eligible partners include […]
Execs Share How HP Is Putting The Channel First
HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability. Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]
BMC Marketplace Offers Branded App Store For IT Companies
The Problem: App stores have become a common trend across a wide range of industries. Whether they’re in retail, cloud computing or IT software, companies are striving to set up marketplaces where they can sell their applications in a branded environment. However, the amount of time and resources needed to integrate a virtual marketplace into […]
Infinite Peripherals Partners With Voltage Security
Infinite Peripherals, a provider of mPOS devices, has announced its partnership with Voltage Security, a data protection solution provider that delivers encryption, tokenization and key management solutions. As part of the relationship, Infinite Peripherals has integrated the Voltage SecureData Payments solution to enable customers using the Linea Pro 5 and Infinea Tab M hardware to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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