More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas.
The expansion of purechannelapps will help the organization expand its social media content syndication solution, called socialondemand, more efficiently.
“Bringing socialondemand into the United States has always been the company goal,” said Olivier Choron, CEO and Founder of purechannelapps. “Now that we have established the effectiveness of socialondemand in delivering targeted social media content through the channel to reach and influence end-users, our expansion into the United States is a natural progression for us. The demand for innovative B2B social media tools is further advanced there, and moving forward, we want to get closer to our customers, and support our channels effectively as the demand for our solutions dictates.”
The socialondemand solution was designed to allow companies to tap into their resellers’ social media networks to share content, announcements, and other resources for end-users and potential customers. Through the interface, partners can customize messages, including Facebook posts and tweets, and determine when and where content is published.
Since purechannelapps’ inception, the company made market headway in Australia, France, Germany, Ireland, Russia and the U.K., according to Choron. By expanding into the U.S., the solution provider will be able to build more partnerships, as well as increase its customer base.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.