Channel News

Wedge Networks Develops U.S. Reseller Channel

Wedge Networks, a provider of real-time content security and intelligence for high-performance networks, today has unveiled a reseller channel program for the U.S. The new program was designed to help the company develop new revenue opportunities for partners selling into the corporate enterprise, government organization and service provider markets.

To drive approval for the new program, Wedge Networks is offering a 45-day trial with fast technology validation to its
channel partners. Called the “Instant-On Program,” this offering was developed to provide resellers and end-users with access to the entire Wedge security suite, including data loss prevention, anti-virus, spam, malware and content filtering.

“Our goal for this new program is to give our reseller partners the easiest and fastest way to get end-user IT to validate WedgeOS,” said Barry George, VP of Global Sales for Wedge Networks, in an interview with Channel Marketer Report. “Evaluations are difficult because every IT group has a different set of testing rules and timelines which are most often not shared with the reseller. The Instant-On Program bypasses all this to place the Wedge Deep Content Inspection Security Software anywhere IT wants to test it.”

In addition to reseller discounts of up to 48%, as well as 3% co-op accrual, Wedge Networks will work with partners to develop and produce a variety of marketing collateral, according to George. Content includes “local security seminars, joint marketing to their customer base and of course providing referrals from our end user marketing activities,” he said. In addition, the company will be promoting the Instant-On Program to both resellers and their end-users via email marketing and telemarketing.

Wedge Networks will communicate the value of its reseller program via Ingram Micro, as well as through the VMware Technology Alliance Partner Program, of which Wedge Networks is a member.

“As the world’s largest distributor, Ingram Micro’s catalog populates virtually all quotation tools used by resellers,” George said. “In addition, Ingram Micro will focus on the credit and collection relationship with resellers and Wedge in the areas of reseller training and support.” He added that Wedge Networks also is starting to train the Ingram Micro technical support team, which supports resellers during the sales process.



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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