Channel Marketer Report


ChannelCandy Provides Branded Mobile Apps To Channel Organizations

The Problem:
More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin Research indicated that approximately 17% of U.S. consumers own a tablet, and adoption is expected to grow by at least 40% by 2016.

The Solution: To ensure that sales representatives across the channel have instant access to information and resources, ChannelEyes has released ChannelCandy. The solution was designed to organizations ensure they have the tools to connect with partners from anywhere and at any time via turnkey iOS and Android apps. In real time, organizations can integrate partner program highlights, news, alerts, and sales tools in the hands of all internal and third party reps.

A snapshot of additional benefits include:

  • Secure sharing functionality;
  • Instant app access among all channel partners;
  • The ability to link updates to partner portals, ensuring partners are educated on important resources;
  • Social features, including the ability to “Like,” “Dislike,” and comment on posts; and
  • Automated alerts for deadlines and expirations to increase partner participation on incentives, promotions and events. 

The Perks: ChannelCandy is available to organizations via an annual fee, which ensures consistent availability of the branded app to organizations across the channel.



Related Posts