The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place.
The Solution: Channeltivity, the premier Partner Relationship Management (PRM) solution, provides emerging to mid-market organizations the ability to manage their partners, enable them through the use of various resources and of course engage with them on deals, leads, and marketing programs.
Managing partners in Channeltivity allows vendors to accurately track their partners (both active and those in recruitment), profile each partner, and create yearly business plans that identify key metrics and goals. And the best part, all data remains in the portal allowing the vendor and the partner to collaborate more effectively and drive the right results.
Through a Resource Library, vendors may provide the most up-to-date content to enable the appropriate partners through a permissions-based system. In addition, vendors can understand what content is being downloaded in a variety of reporting options enabling them to create the content that is most in demand within their partner community.
Through various key pieces of functionality, partners can register deals and request MDF as well as receive leads from the vendor, all in one location. In addition, automated emails can be set up to remind partners about deal registrations, new leads and recently created sales tools.
The Perks: Channeltivity’s SaaS-based solution integrates with the leading CRM solutions like Salesforce.com and Microsoft Dynamics as well as with prominent learning management systems like Brainshark and a host of marketing automation solutions — all designed to make it easy for vendors to work with their partners and achieve their mutual revenue goals.