Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers.
The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through their partners and to end-customers.
A variety of marketing channels, including local web sites, search engine marketing, direct mail, email and print advertising can be tailored to the specific wants, needs and preferences of affiliate customers.
“At SMG, we are partnering for innovation, enabling our clients to benefit from industry-leading opportunities,” said Lisa Donohue, CEO of Starcom USA, who also has executive oversight for Local Spectrum. “We all know that in today’s digital world consumers’ media usage is more local and more personalized than ever. Precision location activation with digital scale will truly transform clients’ businesses. Partnering with Balihoo allows us to provide a best-in-class solution for our clients’ advantage. We’re excited about what lies ahead.”