Channel Marketer Report


Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift solutionsZift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes.

Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can more easily generate revenue from their channel by simplifying planning, partner recruitment, partner enablement, demand generation, customer transactions and lifecycle management.

“We know that integration has been a major stumbling block for channel programs,” wrote Ken Romley, Zift Solutions president and CEO. “With Channel as a Service, we’re extending our best-of-breed channel marketing and management solutions.” The new service eases the burden of integration by ensuring all of the new functionality channel organizations require works seamlessly with the systems, applications and infrastructure already in place.

“Integration remains the primary reason for channel program delays and failures,” said Laz Gonzalez, chief strategy officer for Zift Solutions in a company statement. By providing an end-to-end solution that co-exists with existing applications and infrastructure, Zift Channel as a Service provides the ease of use and adoption channel leaders have requested, the company said.

Zift also announced the launch of its new, fully integrated partner relationship management solutions. Zift PRM, a core element of Zift Channel as a Service, enables channel organizations to capture partner mindshare, nurture mutually rewarding relationships and drive breakthrough performance for channel programs of all sizes.

The new PRM suite includes integrated tools for partner program management, recruitment and onboarding, and deal registration and management. A full range of self- and managed services underlie all Channel as a Service technology components, including PRM, to further ensure success.

Zift Channel as a Service will extend other Zift Solutions best-of-breed channel marketing and management  solutions. These include learning management solutions and configure price and quote (CPQ) solutions. Using Channel as a Service, channel organizations will be able to see and manage leads, incentives, data and publishing through one, easy-to-use platform – or directly within already implemented CRM and SFA systems.

Learn more about Zift Channel as a Service here.



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