Channel Marketer Report


SproutLoud Awarded Second Patent Protecting Its Co-Op Marketing Model

Marketing technology company SproutLoud has been awarded a second patent from the United States Patent and Trademark Office (USPTO) protecting its distributed marketing ecosystems. This new patent specifically covers SproutLoud’s Co-Op Marketing model, which supports change management by helping clients move from reimbursement systems to co-pay. SproutLoud’s distributed marketing platform allows brands to make both claims and reimbursement and instant co-pay available to their local reseller networks on the same platform.

“SproutLoud has been thoughtful about how it institutes change for Co-Op Marketing systems. It’s not a rip-and-replace process. SproutLoud replicates and simplifies brands’ existing claims and reimbursement systems within the platform, and then helps brands transition their local resellers to co-pay, using incentives,” said SproutLoud CEO Jared Shusterman.

SproutLoud built its change management process and associated features into its proprietary marketing technology stack. This most recent patent serves to protect SproutLoud’s methodology and core change management features.

With SproutLoud, enterprise brands have comprehensive funds management capabilities to:

  • Track the funding options offered to their resellers in local markets;
  • Provide visibility on the results of local marketing spend;
  • Offer cost-saving in both the reimbursement and instant co-pay models; and
  • Include change management features to mitigate any risk or disruption to their networks.