Impartner, a pure-play SaaS-based channel management and partner relationship management (PRM) provider, has raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital.
The investment, which brings Impartner’s total funding to date to more than $113 million, will capitalize on Impartner’s growth initiatives by accelerating the company’s aggressive roadmap, bolstering sales and marketing resources, and expanding customer success initiatives to support the company’s growing global customer base.
“Technologies that enable companies to optimize the partner experience, automate the operational basics of their channel and accelerate indirect revenue, are table stakes for running a channel effectively,” said Jeff Machlin, Partner at Brighton Park. “Impartner is a proven leader in the space, delivering a unique turnkey solution that enhances revenue, decreases costs, and most importantly provides the visibility and analytics that companies need to maximize their channel investment.”
Savant Growth is “doubling down on our original investment because we’ve seen firsthand the results the Impartner platform has on accelerating indirect revenue for a broad array of enterprise customers,” said Founder & Managing Partner Eric Filipek, who led the original acquisition of Treehouse, now Impartner. “Building and scaling a direct sales organization is expensive and increasingly difficult. The channel software market is hitting a major inflection point, partially driven by the pandemic, as companies look to optimize customer acquisition costs with more leveraged go-to-market models.”
This latest round of investment follows Impartner’s year-over-year revenue growth. Impartner has recently been named a leader in the “The Forrester Wave™: Partner Relationship Management, Q4 2020” and a G2 Crowd PRM leader for four consecutive quarters.
Impartner customers, which range from SMBs to Fortune 50 firms across multiple verticals, reported an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use, a press release noted.