360insights, an incentive management company, has acquired the partner program consulting agency, Channel Maven, and Spark Your Channel, a demand generation technology provider. The purchase of these two successful firms, both founded by channel marketing authority, Heather K. Margolis, will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as digital demand generation.
“Our ongoing passion for optimizing our customers’ ability to create sustainable success led us to our latest strategic acquisitions,” said Jason Atkins, founder & CEO of 360insights. “With Channel Maven and Spark Your Channel’s proven channel engagement and marketing expertise, along with their superior demand generation technology, we’re well on our way to becoming the most trusted and relevant channel engagement and incentive management company on the globe.”
Channel Maven, the channel marketing and engagement agency, will be a new division of 360insights. Spark Your Channel, which focuses on personalized digital content, will become an added feature within the 360insights platform.
“These are exciting times for our teams and clients. We now have the ability to deliver more innovative and cohesive solutions to better serve the clients we’ve worked with for over a decade,” said Margolis.
Margolis will join 360inisights as SVP of Marketing, overseeing the company’s growing marketing operations. 360insights channel alliance veteran Steven Kellam will become the company’s SVP, Global Channel Chief – building out a robust and dedicated channel for 360insights. Kellam will leverage his decades of experience to bring together 360’s strategic partners, analysts, influencers and others to create a unique partner experience.