Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies

Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data.

Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing Development Funds (MDF) funds from fund allocation to processing of claim reimbursements.

“Without question, everyone wants a turn-key out of the box SaaS solution that can meet the bulk of their needs,” said Impartner VP of Product Gary Sabin. “But the reality is, especially with established mid-sized companies, there is a set of data that is unique to how that company manages their channel, and until now, it can be expensive and slow to code systems to incorporate those custom needs. This regularly delays the digital transformation everyone needs to get through urgently to truly compete in today’s market.”

The new capabilities “bring this agility and nimbleness to our solution and give mid-sized companies the automation octane they need to accelerate their channel,” Sabin continued, 

The new MDF Complete solution is included in the Impartner PRO offering, with payments as an optional feature for those customers without an existing payment solution.

Impartner’s full PRO offering includes code-free data customization to incorporate unique business cases out-of-the-box. It features a mix of solutions for mid-size companies focused on scaling such as guided implementation, segmentation, Click-To-Agree management, multiple language support, partner onboarding workflows, and other functions.

Impartner’s new MDF Complete solution includes region and partner-based budget allocation, MDF and claim management, multistep finance approval and reimbursement processing.