Channel Marketer Report


Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales

Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground up.

“Our latest investments for our partners to have best-in-class tools and access to leading-edge ecosystems reflect our ongoing, strong commitment to our channel-centric model for go-to-market execution,” said Eric Herzog, CMO at Infinidat, in a press release. “We’re streamlining and simplifying the partner experience to boost channel participation and success.”

Infinidat has rebuilt its partner portal to deliver an enhanced experience for the channel. Designed to catapult partners forward with dynamic and relevant information to enable competitive advantages, the new portal features the following:

  • Easier navigation to simplify use of the knowledgebase and enablement tools in the portal in support of new and expanding market opportunities;
  • Refreshed, modernized, and expanded content, including detailed information about the new InfiniSafe technology on InfiniBox and InfiniGuard;
  • Localized content in different languages for its global partner ecosystem; and
  • Streamlined training experience to make partners more technically adept to sell Infinidat’s portfolio for mutual benefits.

Infinidat has worked with third-party vendors to bring state-of-the-art capabilities into its new portal for channel partners. One of them is Highspot, the sales enablement platform that increases the performance of sales teams by bridging the gap between strategy and execution.

“We’re proud that Infinidat has chosen Highspot’s sales enablement platform to deliver the right resources to their channel partners at the right time within their new partner portal,” said Gwen Sheridan, Vice President of Customer Services, Highspot. “With Highspot, Infinidat’s partners can utilize rich content, guidance and insights to effectively engage buyers and improve sales performance.”