Zomentum Launches Solution To Align SaaS Vendors’ And Partners’ Revenue-Generating Activities

Zomentum, provider of an intelligent revenue platform for technology partners, has introduced a solution that directly aligns SaaS vendors with partners’ daily revenue-generating activities. The PartnerAlign Partner Management solution is designed to put SaaS vendors at the center of tech partners’ revenue-generating activities.

The platform includes the Zomentum Grow sales acceleration application, where partners can build proposals for small and medium business (SMB) prospects, and Zomentum Connect, a software license reconciliation and automated billing tool designed to prevent lost revenue on unbilled licenses.

With PartnerAlign, which Ted Roller, Zomentum’s Channel Chief, likened to a marketplace, partners can discover multiple vendor offerings and then enlist and engage in their channel programs.

SaaS companies can offer their technology partners on-demand sales enablement materials, real-time support and shadow-assists on quotes to convert more end clients. Communication is strengthened, support is more easily provided, and visibility on shared revenue goals is transparent, the company said in a press release.

PartnerAlign enables SaaS vendors to tap into Zomentum’s growing network of more than 3,000 partner organizations. The platform allows vendors to:

• Sign up and onboard partners quickly;
• Educate partners on products and services;
• Enable partner sales with marketing content and collateral;
• Provide shadow sales assistance via real-time chat;
• See real-time quoting behaviors to forecast partner sales more accurately;
• Share and manage leads and boost pipeline efficiency; and
• Pinpoint which sales enablement tools and product bundles are working.
• Tap into Zomentum’s growing network of partners.

Consistent Partner Experience

A key benefit of PartnerAlign is its support of a consistent experience for partners, no matter which vendor they’re engaging. “The platform delivers a consistent feel every time a partner adds a new vendor,” said Roller. “If they’re working with an email security vendor, or a back-up vendor, for example, the content is going to be in the same place, the training videos are going to be in the same place. The experience is the same, so an MSP doesn’t have to learn a new tool every time they’re working with a new vendor.”

Channel leaders are taking a close look at how they can engage and optimize increasingly diverse channel ecosystems. In an email to CMR, Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, a leading analyst firm, noted that thousands of vendors are now considering expansion of their channel ecosystem tech stack. “As the world moves to selling more bits vs. atoms (in subscription, consumption, and PLG models), there are new demands on partner enablement, engagement, measurements, and management.

“On one side, distributors, large CSPs, and TSB’s are adding PRM-like functionality into their digital tools/marketplaces,” said McBain. “On the other side, large marketplaces are investing billions to add partner/vendor friendly functionality into their platforms.”