Channel Marketer Report


Ingram Micro Cloud Introduces New Marketplace-as-a-Service Model

Ingram Micro Cloud, operator of one of the world’s largest marketplaces of cloud solutions and services for the channel business, is offering a new Marketplace-as-a-Service model to help reseller partners fully automate and scale the next step of their cloud businesses. The offering enables Ingram Micro Cloud channel reseller partners to launch their own cloud […]

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With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]

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