Channel Marketer Report


Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]

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ZINFI Updates Channel Management Platform With Affiliate Marketing Management Solutions

ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]

Read More Partners With Microsoft To Support ISV Sales In Azure, AppSource Storefronts, a software company offering solution providers a platform to remove friction in the B2B software buying and selling process, has entered a strategic partnership with Microsoft. The company will support independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource. With Tackle’s no code […]

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Zomentum Launches Solution To Align SaaS Vendors’ And Partners’ Revenue-Generating Activities

Zomentum, provider of an intelligent revenue platform for technology partners, has introduced a solution that directly aligns SaaS vendors with partners’ daily revenue-generating activities. The PartnerAlign Partner Management solution is designed to put SaaS vendors at the center of tech partners’ revenue-generating activities. The platform includes the Zomentum Grow sales acceleration application, where partners can […]

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Survey Finds More B2B Buyers To Crowd Cloud Marketplaces Spending Pre-Committed Budget

A recent survey of B2B buyers has confirmed that more of them will be purchasing goods and services from cloud providers in digital marketplaces. In its 2021 State of Cloud Marketplaces Report, Tackle, which offers solution providers a platform to remove friction in the B2B software buying and selling process, reported that 61% of buyers said […]

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Marketplace Platform Provider Mirakl Raises $555 Million In Funding

Mirakl, the provider of an enterprise marketplace SaaS platform, has raised $555 million in a Series E funding round led by Silver Lake, with participation from long-term investors 83North, Elaia Partners, Felix Capital, and Permira. The new funding increases the company’s valuation to more than $3.5 billion. Mirakl’s valuation has more than doubled since its […]

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Ingram Micro Cloud Introduces New Marketplace-as-a-Service Model

Ingram Micro Cloud, operator of one of the world’s largest marketplaces of cloud solutions and services for the channel business, is offering a new Marketplace-as-a-Service model to help reseller partners fully automate and scale the next step of their cloud businesses. The offering enables Ingram Micro Cloud channel reseller partners to launch their own cloud […]

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With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]

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