Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a partnership with Retail Pro International (RPI), a POS, store operations and back-office software application company that focuses on specialty retailers. With the partnership, RPI will bring the Merchant Warehouse Genius Customer Engagement Platform to specialty retail stores throughout the U.S. As […]
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the company as an appealing acquisition target for Salesforce.com. The transaction, which […]
Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]
Visibility into partner behaviors and garnering insight into lead performance are common challenges channel-centric organizations face. During the 2013 SiriusDecisions Summit, Laz Gonzalez, Service Director of Channel Management Strategies, and Matthew Papertsian, Research Director at SiriusDecisions, discussed how organizations can apply the rearchitected Demand Waterfall to the channel. The annual event took place May 8-10 […]
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]
By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place? What is that place? What […]
TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]
The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]