Author Archives
Why It’s Time To Take Your Channel Mobile
Vendors, suppliers, brands and associations rely on partner portals to share content marketing, sales assets and other vital information with value-added resellers, solution providers, system integrators (SI) and other partners. However, with fewer than 5% of partners using these portals on a consistent basis, organizations need a more successful strategy to connect and engage with […]
SAP PartnerEdge Opens App Development To Partners
SAP AG recently introduced the SAP PartnerEdge program for Application Development, which will empower partners to build, market and sell software applications on top of market-leading technology platforms from SAP, according to company officials. The new program will provide partners with access to all relevant SAP technologies within a single framework and contract. Apps created under the […]
ChannelChat at RetailNow 2013: Joe Finizio, RSPA
This year, the annual RetailNOW conference has seen tremendous growth, increasing in overall attendees, exhibitors and new Retail Solutions Provider Association (RSPA) members. As a key event and source for the latest retail trends and solutions, RetailNOW provides a plethora of opportunities for channel executives and even retailers to connect. During this episode of Channel […]
Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners
The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]
Creating And Sustaining Valuable Partnerships
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]
VeriFone Launches Pay-As-A-Service
VeriFone Systems today announced the launch of VeriFone Point pay-as-a-service solution during the RetailNOW event in Las Vegas. Designed to help retailers and their service providers — such as ISVs, acquirers and ISOs — better manage the complexities of payment in retail, Point features a cost-predictable subscription model for obtaining and maintaining all the components of a complete payments solution, […]
Tealium Tag Management Integrates With Magento Connect Extension Marketplace
Magento, an e-Commerce platform provider, and Tealium , an enterprise tag management vendor, have announced a partnership in which the Tealium tag management system is now integrated with the Magento Connect Extension Marketplace. The Magento Connect Extension Marketplace allows merchants to find integrated applications from a wide selection of providers. With the new partnership, Magento […]
En Pointe Technologies Becomes Authorized SlideShark Team Edition Reseller
By Dana Harder, Senior Editor Brainshark, a sales enablement platform provider, today announced a strategic partnership with En Pointe Technologies, an IT products and services company. En Pointe now is part of a select group of channel partners authorized to offer SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application, to companies […]
The Pedowitz Group Taps Partners GoodData And Birst For Revenue Marketing Analytics Practice
The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]
Vidyard Releases New App For HootSuite
Dana Harder, Senior Editor Video marketing platform Vidyard today has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration […]
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