Author Archives
Dropbox Introduces New Partner Network For Businesses
Dropbox has launched the Dropbox Partner Network, a new program for organizations to resell, manage and support Dropbox for Business. In addition, Dropbox will offer its partners a Reseller Portal that encompasses training, sales and marketing materials, and the ability to manage teams on behalf of their clients, as noted in the company’s blog. “We […]
Mobile Cloud Market To Be Worth $1 Trillion By 2017
Due to advancements in mobile browsers in the past five years, the mobile cloud is becoming a lucrative market for both vendors and partners. In fact, the overall mobile cloud market is expected to reach $1 trillion dollars by 2017, according to a new joint research report from Heavy Reading and BSG Advisory. The Mobile […]
Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools
Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]
PowerCloud Systems Launches New PowerUp Partner Program
PowerCloud Systems, a provider of cloud-powered networking solutions for businesses, has unveiled the PowerUp Partner Program for service providers using the PowerCloud CloudCommand platform. The new program is designed to help service providers deliver Wi-Fi-as-a-Service to customers, while offering a greater variety of training opportunities, service options, tools and resources. In addition, partners striving to transition […]
ChannelChat: Laz Gonzalez, SiriusDecisions
The SiriusDecision Summit reached record attendance and sponsorships for another year. B2B and channel marketers worldwide gather at the summit to garner insights from top thought leaders that will help them refine and optimize their future marketing initiatives. In this episode of Channel Chat, Laz Gonzalez, Service Director of Channel Management Strategies at SiriusDecisions, shared […]
CompTIA Reports Channel Conflict Is On The Rise
New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
Utilizing Insight To Drive Effective Partner Recruitment
By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]
JDA Software Unveils Alliance Partner Leadership Award Winners
JDA Software Group, Inc., a provider of supply chain and inventory management solutions, today announced the winners of its third annual Alliance Partner Leadership Awards. The awards were created to recognize JDA partners that exceeded peers in overall performance, innovation and return on investment their customers receive. The 2013 JDA Alliance Partner Leadership Award winners include the following: Top […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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