An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit. These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers; BlueKai, an enterprise data activation solution for […]
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
Following is a recent post from Eloqua’s It’s All About Revenue blog by Amy Bills, Director of Alliances Marketing at Eloqua. We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year, and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing […]
TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans. Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more […]
By Preciouse Gross, Community Manager, BlueSnap Customer acquisition and retention are integral parts of any business. However, when your business depends on the promise of “no long-term contracts and cancel your subscription at any time,” you have to rely on customer service techniques that will help acquire and maintain long-lasting relationships. This is the case […]
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]