Channel Marketer Report

Channel News

Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel

By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]

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Ingram Micro Adds Force.com And Amazon To Cloud Marketplace

Ingram Micro announced the release of 56 new products and services as part of its portfolio of cloud and cloud-enabling offerings, during the company’s third annual Cloud Summit for its North America Services Division, which took place June 4-6 in Scottsdale, Ariz. Among the new releases are Force.com — salesforce.com’s enterprise cloud platform for mobile […]

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ESI Awards Top Channel Partners With Elite Status

Tiered partner programs and special recognition for channel players allow vendors and manufacturers to spotlight high-performing partners and garner greater loyalty. To recognize top channel partners that succeeded in improving business quality and customer satisfaction, ESI, a designer and manufacturer of high-performance telephone systems for SMBs and organizations recently announced its Elite Reseller Partners for […]

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New Study Spotlights The State Of Channel Conflict

Vendors strive to offer channel partners an influx of funding, marketing tools and educational resources to ensure channel loyalty and optimal sales results. However a new study conducted by The 2112 Group reveals that conflict among vendors and their partners is thriving more than ever. In fact, findings from the “2112 Channel Conflict 2012 Report” […]

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New Study Points To Evolution In IT Channel Partner Programs

A new study released from CompTIA has reaffirmed the growing influence of cloud computing and managed services.  Findings from CompTIA’s Second Annual State of IT Channel Programs study has revealed 63% of IT firms will focus on establishing cloud-based delivery models within the next year. Additionally, 46% of companies are moving to a managed services […]

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SAP Executive Reveals Shift To Customer-Centric Marketing

Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]

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Distributors Playing A More Prominent Role In Channel Demand Creation

As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]

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SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation

  More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]

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Ingram Micro 2012 Solutions Partner Invitational Spotlights Business Growth, Collaboration and Enablement

To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]

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Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]

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