Channel Marketer Report

Channel News

Cisco Study Reveals The Current State Of IT Cloud Migration

The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.

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RPE Named Top Retail Specialty Consultant By JDA Software

Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]

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Purechannelapps Expands Operations To The U.S.

More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]

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SugarCRM Announces New U.S. Channel Distribution Agreement with Ingram Micro

SugarCRM’s annual SugarCon 2012 was ripe with company announcements and new channel developments. During the event, which took place April 23-26, 2012, in San Francisco, SugarCRM announced its new distribution agreement with IT distributor Ingram Micro. 

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Microsoft Revamps Certification For The Cloud

The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]

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Acronis Offers socialondemand To Global Channel Partners

Acronis, a provider of disaster recovery solutions, recently announced the worldwide rollout of social syndication tool, socialondemand, to select partners worldwide. Following a successful trial of socialondemand during October 2011, Acronis has white-labelled the patent-pending social media offering as its own, under the AcronisGoSocial brand name. AcronisGoSocial will be used to share and distribute targeted […]

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Content2Conversion Conference Helps B2B Organizations Create Killer Content

Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.

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HootSuite Launches Solution Partner Program

In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.

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iQmetrix Rolls Out New Partner Network Categories and Program Tiers To Help Improve Collaboration, Engagement and Growth

In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]

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Case In Point: Xerox Experiences Success With Move To Managed Services

In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]

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