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Channel News

SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative

By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]

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Salesforce.com And Oracle Agree To Integrate Clouds

Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing— applications, platform and infrastructure. Salesforce.com plans to standardize on the Oracle Linux operating system, Exadata engineered systems, the Oracle Database, […]

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Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]

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Sonus Develops Two-Tier Structure For Partner Program

Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners. This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” […]

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CRN Names Red Hat Executives 2013 Women Of The Channel

Red Hat, a provider of open source solutions, has announced three key channel leaders within the organization have been placed on the 2013 “Women Of The Channel” list from CRN. The executives spotlighted for their leadership, channel advocacy and “commitment to partner success,” include: Rachel Cassidy, VP of Global Partner Strategy and Enablement; Margaret-Ann Bolton, […]

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Microsoft Expands Surface Business Opportunities For Channel Players

Microsoft recently announced new plans for market expansion of its Surface family of PCs, which include further involvement from channel partners. Additionally, the company unveiled AppsForSurface, a new application development program from ISVs that want to design and/or release applications for the Surface product line. To help the Surface business grow in a phased, ongoing […]

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Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms

Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]

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Honeywell Exec Named “CEO Of The Year”

Dave Cote, Chairman and CEO of Honeywell, has been chosen as the CEO of the Year by Chief Executive Magazine. The award winner is nominated by magazine readers and selected by a committee comprised of Global CEOs. The award recognizes Cote’s leadership during his 10-year tenure at Honeywell. Since he became CEO, Honeywell has “increased sales […]

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VMware Execs Spotlight Consulting And Integration Partner Program

As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from  VMware shared how the company is helping partners address new developments and demands in cloud computing via […]

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Marketo Adds MarketStar, RingRevenue To Partner Program

Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing […]

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