SugarCRM’s annual SugarCon 2012 was ripe with company announcements and new channel developments. During the event, which took place April 23-26, 2012, in San Francisco, SugarCRM announced its new distribution agreement with IT distributor Ingram Micro.
The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]
Acronis, a provider of disaster recovery solutions, recently announced the worldwide rollout of social syndication tool, socialondemand, to select partners worldwide. Following a successful trial of socialondemand during October 2011, Acronis has white-labelled the patent-pending social media offering as its own, under the AcronisGoSocial brand name. AcronisGoSocial will be used to share and distribute targeted […]
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.
In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.
In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]
In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]
Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]
Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]
The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]