Channel Marketer Report

Channel News

ZINFI And ZoomInfo Launch Integrated Account-Based Channel Marketing Solution

ZINFI Technologies, a unified channel management solutions provider and, and ZoomInfo, a global go-to-market (GTM) intelligence solutions company, have launched a fully integrated account-based channel marketing (ABCM) solution for organizations selling indirectly through the channel. As a part of the new integration, ZINFI’s platform will now connect seamlessly to ZoomInfo’s go-to-market solutions allowing vendors to […]

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Tech Data Launches Online Coaching Platform To Help Partners Up-Skill Teams

Tech Data has developed an online coaching and collaboration platform designed to help Tech Data reseller partners grow their networks, develop competencies and best practices, and make connections that enable them to deliver the best solutions possible to their end-user customers. An exclusive resource for Tech Data partners in the U.S. and Canada, the new platform, […]

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Zift Offers Channel Care Package To Help Companies Cope With COVID-19 Disruption

Written by Marjorie Romeyn-Sanabria, Contributing Editor Enterprise channel management provider Zift Solutions has announced the launch of a comprehensive care package for its customers and B2B suppliers amid the COVID-19 crisis. This includes a new developer portal called DevZone, a channel-focused podcast called “ChannelChatterLIVE,” virtual customer training and a partner outreach and channel program called Health Checks. For […]

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Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response

Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]

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Okta Updates Partner Connect Program With New Sales Engagement and Marketing Resources

Okta, an independent provider of identity for the enterprise, has made major updates and additions to its Okta Partner Connect program to propel partner sales growth in the new fiscal year. Technical sales engagement and marketing resources offer partners new technical programs along with demand generation and marketing opportunities. With the Okta Innovation center, partners can […]

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Video Tops List Of Preferred Content For Information-Hungry B2B Buyers

Channel marketers are generally aligning their go-to-market activities with the content preferences of B2B buyers. A comparison of two recent surveys indicates that a majority of brands are reaching out to prospects with rich online media, social messages, and cases studies and testimonials. B2B buyers said they rely on more content than they did the […]

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Michelle Gunter Joins Partner Perspectives As Executive Vice President

Partner Perspectives, a global management consulting agency, has named Michelle Gunter as Executive Vice President. Gunter has more than 20 years in the industry, holding numerous sales and channel leadership roles. Prior to joining Partner Perspectives, Gunter was Senior Vice President, Client Services, Global Partner Channels with MarketStar, a global Sales as a Service company. […]

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Investments In Channel Programs Lag Despite Measurable Impact On Revenue

While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]

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Digital-Savvy Staffers Charged With Researching Solutions And Services

While the people empowered to sign off on final decisions about which software or service to buy are generally older than 35 years of age, the employees who begin to assemble the list of products for them to consider are typically younger, reported Clutch, a ratings and review platform for IT, marketing and business service providers. […]

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Webinfinity Expands Executive Team With Business Development, Marketing VPs

Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]

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