Channel Marketer Report

Channel News

SAP Executive Reveals Shift To Customer-Centric Marketing

Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]

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Distributors Playing A More Prominent Role In Channel Demand Creation

As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]

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SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation

  More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]

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Ingram Micro 2012 Solutions Partner Invitational Spotlights Business Growth, Collaboration and Enablement

To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]

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Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]

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Cisco Study Reveals The Current State Of IT Cloud Migration

The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.

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RPE Named Top Retail Specialty Consultant By JDA Software

Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]

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Purechannelapps Expands Operations To The U.S.

More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]

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SugarCRM Announces New U.S. Channel Distribution Agreement with Ingram Micro

SugarCRM’s annual SugarCon 2012 was ripe with company announcements and new channel developments. During the event, which took place April 23-26, 2012, in San Francisco, SugarCRM announced its new distribution agreement with IT distributor Ingram Micro. 

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Microsoft Revamps Certification For The Cloud

The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]

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