Channel News
Webcasting Best Practices [Infographic]
Webcasts and webinars are valuable resources for vendors to educate partners on marketing and sales strategies. Moreover, these easy to digest video segments allow both vendors and their partners to educate end-users on industry trends, pain points, and solutions that address company wants and needs. This infographic, courtesy of InterCall, uncovers webcasting best practices to […]
Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.
Wedge Networks Develops U.S. Reseller Channel
Wedge Networks, a provider of real-time content security and intelligence for high-performance networks, today has unveiled a reseller channel program for the U.S. The new program was designed to help the company develop new revenue opportunities for partners selling into the corporate enterprise, government organization and service provider markets.
Ingram Micro Adds Desktone To Cloud Marketplace
Desktone, Inc., a Desktop as a Service (DaaS) provider, yesterday announced that service providers in the U.S. and Canada can now access the Desktone Platform via the Ingram Micro Cloud Marketplace. The Ingram Cloud Marketplace was developed to be an online resource for solution providers to shop, procure, provision and obtain invoices for their cloud […]
ScanSource Releases New Services Group, Expands Reseller Support
ScanSource, a value-added distributor of specialty technology products, has announced the development of the ScanSource Services Group (SSG), a new business unit within the organization. The focus of SSG will be on the planning and execution of custom value-added support programs and partners from the company’s reseller partners, according to a company press release. […]
New Research Shows Increased Focus On Local Marketing In 2013
National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]
Webinar Spotlights Steps To CRM/PRM Integration
Organizations leverage CRM platforms to better track and manage interactions with customers, clients and sales prospects. While this is a vital asset to optimal sales and marketing strategies and results, PRM is helping vendors and OEMs track partner qualification, success and progress in sales and marketing efforts. More organizations are recognizing the channel-wide value of […]
Gigya Launches Partner Program To Turn Social Data Into Dollars
While B2B and B2C organizations alike are recognizing the engagement potential for social networking sites, such as Facebook, LinkedIn and Twitter, one question remains the same: What’s the ROI? To help provide an answer to this puzzle, Gigya, a provider of social infrastructure for business, has launched a new partner program to help “transform the […]
Saleforce.com Reveals Customer Success Stories, New Products During #Cloudforce 2012
More than 10,000 marketing and sales professionals gathered at the Jacob K. Javits Center in NewYork City for the annual Cloudforce event from Salesforce.com. At this year’s installment, executives from organizations including Estee Lauder, General Electric and Toyota shared how they’re making moves from disparate sales and marketing departments, to inherently social and integrated organizations. […]
[Infographic] 30 Ways To Promote Your Blog Posts
It’s one thing to have good content, but it’s another thing to promote it effectively. This infographic, courtesy of Launch Grow Joy acts as a go-to guide for utilizing bookmarking sites, social networks, and other resources to generate buzz for your blog and encourage sharing.
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