Channel Marketer Report

Channel Programs

Content Marketing: The Key To Winning Partner Mindshare

By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter.  According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]

Read More

EMC Issues Channel Ultimatum

Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]

Read More

Black Lotus Strives To Get Ahead Of The DDoS Curve

The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns.   That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]

Read More

Compare Metrics Joins Demandware LINK Partner Program

Compare Metrics, a provider of Adaptive Commerce navigation and discovery tools, has joined the Demandware LINK Technology Partner program. As a Demandware partner, Compare Metrics will provide a seamless integration between its Product Discovery platform and the Demandware Commerce solution, enabling Demandware clients to offer highly customizable site navigation and product discovery.   The Demandware […]

Read More

Microsoft Launches Surface Pro 3 Without Channel Strategy Change

Larry Walsh, Channelnomics  Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]

Read More

Swipely Now Managing $2 Billion In Merchant Sales

Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months.  With its latest Summer ’14 product release, Swipely is providing a variety of […]

Read More

Are Channel Incentive Programs Leaving Sales On The Table?

Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]

Read More

Progress Software Introduces New Partner Empowerment Tools

Progress Software has been committed to delivering market-leading technology innovations that empower their partners and customers to dramatically improve the development, deployment, integration and management of their business applications. With more than 2,000 partners, Progress Software’s Partner+ Program is dedicated to helping its partners turn ideas into business realities through thought leadership and technical empowerment […]

Read More

Why Your Partner Marketing Is Broken And What To Do About It

By Jared Shusterman, CEO and Managing Partner, SproutLoud  In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a  broken record, I have to talk about this again, and in more depth. It’s worth repeating […]

Read More

Balihoo Forms Partnership With Local Spectrum

Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers.  The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]

Read More