Channel Programs
Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution
Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]
Survey Finds More B2B Buyers To Crowd Cloud Marketplaces Spending Pre-Committed Budget
A recent survey of B2B buyers has confirmed that more of them will be purchasing goods and services from cloud providers in digital marketplaces. In its 2021 State of Cloud Marketplaces Report, Tackle, which offers solution providers a platform to remove friction in the B2B software buying and selling process, reported that 61% of buyers said […]
At Dialpad, Coordinated Effort Boosts Partner Marketing And Growth Content Performance
For most channel marketers, family and friends don’t really have a good idea of what they do for a living. And even at companies that rely on partners to generate a significant share of their revenue, colleagues on corporate marketing and demand gen teams often fail to appreciate the important role that channel marketers play. […]
Ntirety Assembles Inaugural Partner Advisory Council
Ntirety, a comprehensive IT security solution provider, announced the creation of its inaugural Partner Advisory Council. This council brings together top partners from the channel industry to advise on best practices and collaborate on goals and initiatives for the upcoming year. This comes to further cement Ntirety’s strategy as a company that exclusively sells through […]
Incentive Solutions, Channeltivity Partner To Offer Comprehensive Channel Management Solution
Incentive Solutions, a channel incentives and technology provider, has entered into a partnership with Channeltivity, a partner relationship management solution provider. Propelling this alliance is a drive to expand services and enhance the customer experience, said Incentive Solutions in a press release. Connecting solutions from the two organizations delivers a smoother, more comprehensive user experience […]
Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!
The average channel partner isn’t making it easy for the typical B2B buyer to find them. While the first step most B2B shoppers take in their buyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine best practices to make their brands easy […]
With New Partner Portal, Dialpad’s Channel Driven Sales Soar
Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]
Allbound Launches European-Based PRM Hosting Capabilities To Comply With Data Privacy Regs
Allbound, a partner relationship management technology provider, has announced the launch of its European-based PRM hosting capabilities. Supported by the company’s Germany-based data center, the solution meets data privacy issues related to Schrems II & Privacy Shield. Allbound is one of the few major global PRM companies to give its customers the option of a […]
Rachel Turkus Joins CyberReef As VP Of Marketing, Channel Management
CyberReef, provider of the patented MobileWall suite of secure mobile networking solutions, has named award-winning channel marketing veteran Rachel Turkus as Vice President of Marketing and Channel Management, a newly created role supporting strategic growth through IT and telecom channel partners. In her new role, Turkus will lead the company’s marketing team, including strategy, communications, digital marketing […]
Cloud Security Provider Armor Names Christine Gassman Director Of Global Channel Engagement
Armor, a global cloud security company for managed service providers (MSPs), is strengthening its team with the addition of Christine Gassman as Director of Global Channel Engagement. The industry veteran has an extensive history in the IT channel cultivating long-term, mutually beneficial business relationships with partners. She will concentrate on expanding Armor’s channel footprint in pursuit of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved