Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.
QikServe, provider of mobile order, payment and loyalty solutions for the hospitality sector, has achieved Gold Partner status in Oracle PartnerNetwork (OPN). Gold partner status positions QikServe to fully integrate with the Oracle Hospitality POS platform to help customers utilize a fully branded mobile order and payment service for their customers.
Samsung Electronics America announced it has launched new enhancements to its Samsung Team of Empowered Partners (STEP) program, which it said are designed to help partners position themselves for success with their marketing campaigns.
By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]
An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]
Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.
American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.
Datto, a data backup, recovery and business continuity solutions vendor, has reduced the hardware prices for its SIRIS suite, positioning Datto’s partners to for continued growth in 2016.
Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.
Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]