Channel Programs
IBM Expands Social Business Initiative To Improve Education Among Partner Base
Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]
Loyalty Programs, Feedback Loops Gaining Popularity To Increase Partner Participation
The average utilization rate of marketing development funds (MDF) within the BtoB sector has dropped below 20%, according to research from SiriusDecisions. As a result, OEMs also are striving to implement more creative ways to increase MDF usage, according to Laz Gonzalez, Service Director of Channel Management Strategies for SiriusDecisions. “Currently, approximately one-in-five partners are […]
White Space A Leading Cause Of Sales And Marketing Fatigue
For OEMs, increasing brand awareness and encouraging partners to boost market share are vital goals. While increasing communication with loyal customers is a short-term tactic to boost revenue, revitalizing dormant partners is a key pain-point for OEMs and partners alike. “White space” is defined by TSL Marketing as channel partners/vendors that have little or no […]
New Channelinsight, Xactly Partnership Addresses The Compensation Challenge
In an effort to maximize time management and productivity among channel sales reps, Channelinsight, a cloud-based, sales management platform specifically for the channel has teamed with on-demand sales compensation and performance management solution Xactly. The Compensation Management Solution is designed to provide vendors with the resources to restore direct sales rep confidence and increase overall […]
IBM Helps Partners Expand Netezza Adoption With New Sales Resources
Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]
Dell Rolls Out Demo Program For Partners
Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]
Sophos, D&H Distributing Announce Partnership To Expand Channel Reach And Awareness
Partnerships have a resounding effect on a solution’s proliferation within the channel and in turn, a company’s overall success. To expand awareness of its IT security and data protection programs to SMBs, Sophos has partnered with U.S. technology distributor D&H Distributing. “Sophos was looking to expand the sales and distribution of our SMB solutions in […]
RPE And Silvon Software Develop Web-Base Mobile Interface For Retail Operations Reporting
Retail Process Engineering (RPE) has announced a partnership with retail solution provider Silvon Software, Inc., to release a new, web-based business analysis software interface for retailers. As part of the agreement, the retail consultant firm will market Silvon’s Viewer interface for Performance Analysis by IDEAS, a client-server BI application for JDA Software Group’s Merchandise Management […]
Barcoding, Inc. And Lucas Systems Team Up For Voice-Picking Solution
National systems integrator, Barcoding, Inc. and Lucas Systems have announced their partnership in developing Jennifer VoicePlus, a voice directed warehouse application designed to run on open, industry-standard mobile computers. Through the new venture, Barcoding will offer its warehouse management customers the solution, which is designed to increase warehouse productivity and efficiency while reducing distribution center […]
ForeScout Launches New Program To Empower Channel Partners
ForeScout Technologies, Inc., a provider of automation security control solutions, recently announced the worldwide rollout of its new ForeScout Access Partner Program for its authorized roster of reseller channel partners. The company currently offers solutions to worldwide Fortune 100 enterprises and government organizations. The new program contains the foundation of ForeScout’s prior partner program, along […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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