Co-op / MDF Programs
How Channel Partners Should Invest MDF To Accelerate Profitable Growth
By John DeSarbo, ZS, and Darren Yetzer, Semdrive Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]
Three Steps To Ensure Your MDF Allocation Drives Growth In 2015
By John DeSarbo, ZS, and Darren Yetzer, Semdrive IT buyer behavior continues to change, and vendors are acting accordingly. Customers increasingly look to online resources to help guide their IT purchase decisions. They research online, utilize social channels and avoid speaking with sales representatives until they are ready to buy. In response, the technology industry […]
10 Tips For Capturing Reseller Loyalty
By Dan Hawtof, EVP, Corporate Business Development, Products & Solutions, parago It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when parago conducted a recent survey of channel marketers, we found that only 52% of vendors are paying incentives directly to their partner sales reps. […]
Are Channel Incentive Programs Leaving Sales On The Table?
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]
PartnerPortal Helps Vendors Improve Channel Efficiencies
The Problem: For any vendor, using an automated partner interface is a great start to managing an efficient channel. These interfaces typically support different channel modules, as well as forms for each of those modules. From time to time, modifications need to be made to these forms, which calls for custom programming by developers. This […]
hawkeye Channel Launches channelPlans Application
hawkeye Channel, a software and services provider for channel organizations, has added a new solution to its cloud-based channelConduit platform for indirect channel sales management. The new offering — called channelPlans — is designed to facilitate joint marketing planning between manufactures and their indirect channels. Used in conjunction with other marketing enablement solutions offered by […]
How To Build Successful Channel Incentive And MDF Programs [Infographic]
Need a quick reference sheet for managing channel incentive and MDF marketing campaigns? CCI has created this infographic just for you. Bellow you’ll see a rundown of channel incentive types, complete with pros and cons, some key partner scorecarding metrics, types of rewards commonly used, and a guide for channel accounting, breaking out contra vs. […]
TreeHouse Interactive Creates Two New Modules For Reseller View
By Brian Anderson, Associate Editor TreeHouse Interactive, an on-demand partner relationship management (PRM) and marketing automation solution provider, has released two new modules for its Reseller View PRM solution that are designed to improve collaboration, engagement and sales across the channel. The new partner support module is directly integrated into Salesforce CRM, allowing partners to request […]
Is It Time To Re-Think MDF?
The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]
Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners
The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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