The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]
Having sufficient feet on the street to ensure that more sales opportunities are identified is a key reason why enterprises are expanding their channel programs. But even the most expansive network of partner resellers can’t cover all of the bases. To ensure a steady flow of qualified leads, vendors are discovering that automated referral partner […]
Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]
By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]
Currently, mobile traffic accounts for 16% of all B2B site traffic. However, this number is expected to increase as more B2B executives use their smartphones and tablets to access content and research potential purchases. This infographic, courtesy of Usablenet, offers five best practices to help B2B organizations prepare for the mobile movement. (Click to enlarge.) […]
The Problem: Suppliers pass quality leads to partners only to see them disappear into the channel sales black hole without a trace. With limited or no visibility into partner lead activities, qualified leads are lost, opportunities vanish, partners disengage and frustration erodes what should be collaborative channel relationships. Together, these factors quickly undermine and can potentially […]
By Dan Hawtof, Blackhawk Engagement Solutions The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, none of that matters. The best program, product or incentive […]
In today’s digitally connected world, it’s sometimes easy to get lost in the sea of email nurtures, social posts and other tech touch points. But personal touches such as events, in-person meetings and phone conversations still hold significant weight — especially in the channel world.
More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]
A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]