Marketing Planning
ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation
Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]
ChannelChat: dinCloud CMO Ali Din Prioritizes Partner Onboarding to Boost Partner Engagement, Retention
Things are busy at dinCloud, a Cloud Services Provider (CSP) that helps organizations rapidly migrate to the cloud through a strong network of Value Added Resellers (VARs) and Managed Service Providers (MSPs). As the company makes a deeper commitment to hosted spaces, it is expanding its portfolio, says Ali M. Din, CMO, to give its […]
ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book
Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]
Channel Marketing To Get Spotlight at B2BMX Conference
Maria Chien, Service Director of Channel Marketing Strategies for SiriusDecisions, will kick off the new channel track at the B2B Marketing Exchange in Scottsdale, AZ, February 19-20, The channel track will also feature presentations by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, the track’s sponsor, and Jen Spencer, VP of Sales and Marketing at […]
The CMR Roundtable: Optimizing Channel Marketing Enablement
Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance. And at many businesses that rely exclusively or mostly on […]
Channel Management for Hire
By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less. Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]
TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing
Problem: Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]
WinGreen Marketing Systems Launches Channel Advisory Service Practice
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]
When Will CMOs Recognize the Potential of Channel Partner Marketing?
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner organizations to drive more of their revenue. Start-up firms, in particular, are […]
UK Event Crosses Pond to Bring Global Insight to US Channel Marketers
North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month. The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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