Topics
Service-Led Approach Can Drive Partner Engagement With Channel Marketing Solutions
Partner engagement with brand-provided marketing platforms remains relatively low, according to a study conducted earlier this year by Forrester Consulting. Of the 50 different channel partners included in the study, only 12% use the through-channel marketing (TCM) platforms provided by vendors. More encouraging news is that 35% of the partners are piloting solutions. Another 20% […]
Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds
The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]
Zift Partners With TrainOurTroops To Offer Veterans Easy Access To Online Training Programs
Advanced online training and certification in business solutions offered by the non-profit organization TrainOurTroops will now be easier to access thanks to support being offered by Zift Solutions. The enterprise channel management solution providers is enabling the 5,000+ U.S. military veterans and dependents served by TrainOurTroops to access the organization’s training classes on Zift’s ZiftONE Platform […]
5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program
By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching just top performers – the 5% that already love selling your products. […]
Allbound To Partner With Sisense To Empower Vendors With Robust Data Analytic Capabilities
Allbound, the partner relationship management (PRM) platform provider, will partner with Sisense, a provider of agile business analytics solutions, to provide greater visibility and utility of channel data. The integration of Sisense capabilities into Allbound’s PRM platform will empower users to create customized dashboards that provide deeper insights in key metrics. In a blog announcing […]
Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities
Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]
EfficientIP Promotes Multi-Vendor Co-Branded Messages As It Expands North American Channel Program
EfficientIP, a provider of network security and automation solutions specializing in DDI (DNS-DHCP-IPAM),is expanding its North American channel program to give more network solutions and service providers access to the company’s technologies. To effectively integrate a broader, but limited range of resellers into its North America channel ecosystem, the company has streamlined its Smart Partner Program by […]
BrandMuscle Seeks Growth Boosting Capabilities Of Holistic TCMA Solutions And Services
For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and related services was good news indeed. Not only did Forrester predict that sales of TCMA solutions would climb to almost $1.18 billion by 2023, the research firm said that […]
To Optimize Incentive Programs, Align Rewards With Partner Personalities
By Ingrid Catlin, Director of Marketing, WorkStride When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. But that’s not necessarily the be-all, end-all for […]
2019 Content Preferences Survey: Buyers Place More Value On Peer Reviews, Third Party Reports
B2B buyers are paying more attention to what other people think about the products and services they’re considering. According to the 2019 Content Preferences Survey conducted by Channel Marketer Report’s sister publication, Demand Gen Report, buyers say they are placing higher emphasis on comments from colleagues and peers,user reviews and third party/analyst reports. The survey’s respondents, 200 senior-level B2B […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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