Topics
Zift Solutions Adds Connector to Datto’s Autotask Professional Services Automation System
Enterprise channel management solution provider Zift Solutions has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for through-channel marketing automation (TCMA). Datto empowers small and medium-sized businesses with enterprise-level technology. Zift’s new connector to Datto’s Autotask […]
Averetek Integrates Its Channel Marketing Software with rFactr Social Selling Platform
Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr. With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling […]
TIE Kinetix Partners with Google to Launch Digital Marketing Transformation for the Channel Program
TIE Kinetix, a partner automation solution provider, announced an exclusive digital marketing transformation program. Developed and delivered in partnership with Google, the program is designed to help channel organizations help their partners adopt digital marketing best practices. The Digital Marketing Transformation for the Channel program was specifically developed for and is limited to organizations with […]
Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program
Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The portal, which is built on the Channeltivity partner relationship management software platform, is a key component of the company’s shift toward a 100% indirect sales model. In February, Thoughtonomy announced that, as part of its […]
Datto Expands MarketNow Channel Support Program with Four New Offerings
Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]
New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]
Unitrends Refreshes Channel Program with New Portal, MDF Plan, and Advisory Board
Unitrends, the supplier of all-in-one enterprise backup and continuity solutions, has refreshed its channel and alliance program with new tools and resources to help channel partners accelerate the growth of their businesses. Unitrends, which has a long-standing history as a 100% channel sales company, has more than 2,000 partners worldwide. The re-launch of the Unitrends Global […]
Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program
Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]
ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management
ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]
ChannelEyes Introduces Predictive Solution to Identify Sales Opportunities with Existing Customers
ChannelEyes, a company innovating data science, predictive analytics, and mobility technologies, has introduced a Cloud-based SaaS platform that helps companies identify sales opportunities with existing customers. The new offering, Day2Leads, combines data science and machine learning technologies to discover the next purchase an existing customer is likely to make. “A recurring theme with our clients […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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