Topics
The Changing Face Of Co-Op Marketing [Infographic]
Nearly two-thirds (65%) of local businesses participate in digital media co-op programs, up from 40% in 2012. However, there is a significant knowledge gap between these local businesses and the large brands they represent. In fact, 50% of brands believe local businesses don’t understand digital marketing. This infographic outlines results from a study developed by Borrell […]
From First Day To First Sale: Developing A Successful Onboarding Program
By Jon Whitlock, VP, B2B Marketing, Kaspersky Lab North America Partner onboarding is one of the most important steps in the channel partner-vendor relationship, and as is the case with most relationships, first impressions are everything. A poor onboarding experience can hinder a new partner’s success, make the vendor question their investment in the new […]
The New Rules Of Predictive Analytics: CMO Edition
By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]
Hybris SMB Partner Program Helps Extend Commerce Solutions To SMBs
By developing a partner network, solution providers can offer their end-users a thriving community of complementary solutions and services. With access to a robust partner ecosystem, businesses can turn to their trusted solution providers to help guide them through the buying process. That is why hybris, an SAP company, has launched an SMB Partner Program […]
Exabeam Hires Imperva Alum To Lead Channel Program
Exabeam, a provider of user behavior analytics solutions, has hired channel veteran Ted Plumis as its new VP of Channel, Business and Corporate Development. Plumis joins Exabeam following news that the company has initiated reselling partnerships with Carahsoft, GuidePoint Security, Blackwood Associates and Someford Associates.
ScanSource Launches ‘As-A-Service Suite’ Program
ScanSource, a distributor of automatic identification and data capture and point-of-sale solutions, has launched the ScanSource As-A-Service Suite. The new program is designed to create flexibility and enhance profitability for resellers by providing multiple service-oriented solution options.
The State Of B2B Product Marketing [Infographic]
Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]
SproutLoud Helps Streamline Brand Compliance And Advertising On The Local Level
The Problem: Channel marketers struggle with a variety of challenges in working with distributed organizations. It’s not always easy to maintain brand compliance while allowing partners to customize marketing materials with their local business information. This is especially true with web sites. Consumers want to be able to find the nearest location for a product […]
Telefonica Partners With MobileIron
As part of a new partnership, Telefonica Business Solutions, a provider of integrated communication solutions for B2B organizations, plans to extend MobileIron’s Enterprise Mobility Management solution to multinational and enterprise customers.
Purechannelapps CEO Dissects The Partner Engagement Dilemma
New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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