Topics
Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]
The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.
Why Your Partner Marketing Is Broken And What To Do About It
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
Balihoo Forms Partnership With Local Spectrum
Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers. The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]
Continuum Cloud Console Helps MSPs Support SMB Clients
Continuum, a channel-exclusive provider of integrated managed IT services solutions, has launched Continuum Cloud Console (C3), a new Infrastructure-as-a-Service (IaaS) management platform. Designed to help MSPs create, manage and monitor virtual servers on behalf of their SMB clients, C3 also enables MSPs to easily support cloud infrastructure from a single platform. MSPs also can more […]
B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]
ON24 Unveils Webinar Engagement Score, Integration Service
The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations. The Solution: ON24, a provider of webinar and […]
Simplifying Local Marketing For Brands [Infographic]
Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns. This infographic, courtesy of […]
360pi Launches New Partner Program With Tech Leaders
Pricing and product intelligence company 360pi has launched a new partner program designed to help existing partners — including Crossmark, IBM, Predictix and Rise Interactive — leverage the company’s pricing intelligence offering within their existing solutions. Program participants will have access to a detailed framework, empowering them to help retail customers create winning pricing strategies, […]
Accucode Ventures Into Managed Services With InDemand Technologies
Accucode, a reseller of automatic identification and data capture (AIDC), mobile, wireless, POS and other technology solutions, has launched an LLC called InDemand Technologies. Headquartered in Austin, Tex., InDemand Technologies will equip VARs, OEMs, ISVs and distributors with a portfolio of managed services they can offer to their customers. “We’ve seen seminal changes in the […]
Modernizing Program Measurement
By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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