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Driving National Campaigns To The Local Level [Infographic]
Using location-based, targeted campaigns, national brands can reach current and potential customers more effectively. However, there is a series of challenges many organizations face. This infographic from Balihoo spotlights these obstacles, as well as potential solutions, helping organizations optimize their localization efforts.
ForeScout Named Key Solution Provider For Continuous Diagnostics And Mitigation Initiative
ForeScout Technologies, a provider of real-time network security solutions for large enterprises and government organizations, has announced that the ForeScout CounterACT platform will be used as a key technology for 11 of the 17 recipients of the recent $6 billion blanket purchase agreement for the Continuous Diagnostics and Mitigation (CDM) Initiative from the General Services Administration (GSA). […]
How En Pointe Technologies Strikes The Marketing Balance
For resellers, a common challenge is establishing thought leadership and overall branding representative of the individual company, while still staying true to vendor partners and their sales and marketing goals. En Pointe Technologies is a hardware and software reseller, and added service provider. With 20 years in the IT industry, the company offers full pre-sales […]
Kaspersky Lab North America Exceeds First Half Forecasts
Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]
Ziften Joins VMware Technology Alliance Partner Program
Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]
3 Things Channel Marketers Can Learn From Startups
By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules. While larger companies can’t operate exactly like a startup, all types and […]
Axis41 Develops Business-Level Partnership With Adobe
Axis41, a Salt Lake City-based digital marketing agency, has been promoted to an Adobe Business Partner level. Previously positioned as a Community Partner, Axis41 now works closer with Adobe to provide digital marketing solutions and integrated technologies to customers, according to company officials. The Adobe Partner Program is designed to help Adobe establish relationships with […]
Merchant Warehouse Focuses On Building, Nurturing Partner Relationships
Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]
Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners
The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]
Creating And Sustaining Valuable Partnerships
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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