Topics
SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative
By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]
Salesforce.com And Oracle Agree To Integrate Clouds
Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing— applications, platform and infrastructure. Salesforce.com plans to standardize on the Oracle Linux operating system, Exadata engineered systems, the Oracle Database, […]
Salesforce Incorporates Data.com Into New Sales Performance Tool
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]
AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement
For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]
Sonus Develops Two-Tier Structure For Partner Program
Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners. This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” […]
News On Demand Helps Vendors Provide Relevant Messages To Partners
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]
MDF Or Co-op: The Wrong Choice Could Cost Your Channel
By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]
Microsoft Expands Surface Business Opportunities For Channel Players
Microsoft recently announced new plans for market expansion of its Surface family of PCs, which include further involvement from channel partners. Additionally, the company unveiled AppsForSurface, a new application development program from ISVs that want to design and/or release applications for the Surface product line. To help the Surface business grow in a phased, ongoing […]
Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms
Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]
VMware Execs Spotlight Consulting And Integration Partner Program
As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from VMware shared how the company is helping partners address new developments and demands in cloud computing via […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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