ChannlChat: Erick Vlugt, VeriFone
Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt […]
Systematic Channel Partner Recruitment
Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:
How Do You Define A Lead?
The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.
ChannelChat: Nelson Gomez, HP
With more than three decades of experience selling through and with partners and resellers, HP is focusing on developing winning partner programs to optimize sales and engagement within the retail community. “When you come to RetailNOW you really look at how you build partner programs and execution models for sell through and sell with […]
ChannelChat: John Enderlin, CHERRY
During this episode of ChannelChat, Enderlin discusses CHERRY’s latest technology, the iTransigo mPOS sled, and the current state of mobile payment across industries. “We love meeting with our partners who come to RetailNOW,” said John Enderlin, Sales Manager of POS for CHERRY. “We find a lot of our VARs that attend RetailNOW know their customers […]
ChannelChat: Bob Grabowski, Honeywell
During this episode of ChannelChat, Bob Grabowski, Honeywell’s Retail Vertical Marketing Manager, discusses the company’s reliance on partners and resellers to boost presence across retail and hospitality markets. “We rely on our ISVs, distributors, resellers and other partners to receive in-depth market intelligence, especially among small- to medium-sized retailers,” Grabowski said. “Our presence is felt […]
D-Link To Expand Its Channel With SaaSMAX
D-Link, a provider of cloud and networking infrastructure, has joined the SaaSMAX network to offer its Fuzion and CloudCommand Managed Wireless Access Points solutions. The SaaSMAX platform was designed to connection solution providers with app vendors. As a result, D-Link will be able to increase awareness of its solutions to the site’s network of solution […]
The Role of Social Newsletters In The Age Of Content Marketing
On-Demand – View Now » Speakers: Jeff Mesnik, Managing Partner, Socialize Your Stuff Marcia Nita Doron, Marketing Director, Altico Advisors The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information […]
Partner-Facing Channel Professionals Webinar Series
View Heather K. Margolis of Channel Maven Consulting as she guides partner-facing channel professionals, such as channel account managers and field marketing managers, through common marketing concerns. The series of webinars is designed to help channel professionals better market to and through your channel partners. Each 30 minute webinar (including time for questions) is designed […]
RetailNOW Spotlights The Need For Better Communication Between VARs And End-Users
Nearly 2,000 hardware companies, solution providers and resellers gathered at the Mandalay Bay Hotel and Casino in Las Vegas for the 2012 RetailNOW conference. The event took place from July 28 to August 1, 2012, with more than 150 organizations exhibiting on the EXPO floor. Developed by the Retail Solutions Providers Association (RSPA), RetailNOW spotlights […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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