Candidates for Direct Sales Jobs in Short Supply, Survey Finds
Companies seeking to hire direct sales pros were probably not surprised by the December 28 report on Americans filing for unemployment benefits. As the jobless rate has dropped to a 17-year low of 4.1%, the process of recruiting and hiring enterprise sales professionals is becoming more challenging. According to a recent study by Impartner, a […]
Product and Service Reviews Tip the Scales for B2B Decision Makers
The reviews are in. B2B buyers do indeed give customer reviews a big thumbs up as decision-shaping information when buying products and services. According to a survey by G2 Crowd, a peer-to-peer business solutions review platform provider, and Heinz Marketing, a B2B marketing and sales acceleration firm, more than 90% of decision makers said they are more […]
What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals
By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]
ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program
With the strongest growth at Gemalto, a digital security firm, coming in regions where the company had a channel-centric philosophy, its already robust Cipher Partner Program was clearly instrumental in the success of its partners. But as the digital security market has become increasingly more technical and crowded with more and more competitors, Gemalto recognized […]
How Predictive Channel Management Solutions Support Smarter Decisions
By Dave Geoghegan, Chief Technical Officer, ChannelEyes The management of your indirect sales partners presents unique challenges. Motivating and incenting them to achieve your goals is difficult when they have their own set of priorities and objectives. And as channel spaces becomes increasingly crowded and complicated, making smart management decisions about partners is even more crucial. […]
Ensuring The Success of Your Channel Incentive Program
Discover The Proven Practices Of Successful Channel Incentive Programs The secret to successful channel incentive programs is a mystery to many. To ensure that your incentives are successfully engaging your partners and ultimately achieving the goals you set, it’s vital to follow a number of proven practices that channel pros swear by every day. When […]
It’s Time to Get Better Returns on Your Channel Capital Investments
By Ted Dimbero, Co-founder and Senior VP Services and M&A, Zyme Selling through indirect channels can sometimes feel like the blind leading the blind. Resale partners’ sales and supply data are available, but much of it is manually collected, months old and plagued with errors. Companies that leverage channel sales compensate for these inefficiencies with large […]
How To: Supercharge Partner Engagement
How To Win Your Partners’ Undivided Attention Keeping partners focused on your brand is getting harder every day. As all of the brands they represent flood their mailboxes with look-at-me messages, program adoption by partners can be as low as 20%, says SiriusDecisions. In this white paper, discover how vendors can be top-of-mind with their […]
ChannelChat: Strategic Partner Selection, On-Boarding Are Key to Aptos Channel Success
The rapidly expanding global partner program at Aptos, Inc., a market leader in retail technology solutions, captured the spotlight at the company’s annual global sales kick-off meeting in October. For fiscal year 2017, Aptos and its partners collaborated on a record number of projects. And in 2018, the company predicts that a greater share of […]
Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings
Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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