Avira Develops North America Channel Program
Avira, an IT security software and services provider, has announced the launch of its North America Channel Program, which will offer resellers security for less than a one dollar a month. “We started with a blank slate and created an innovative program from the ground-up to be partner-friendly and partner-profitable,” said Lance Jacobs, North America’s General Manager for Avira, […]
3 Steps To Successful Channel Partner Marketing: Working Collaboratively To Drive Sales
The average channel partner juggles between five and 13 vendor relationships, according to research from Zift Solutions. That is why it is no longer enough to simply register a channel partner. You must keep them engaged and educated, so they are empowered to drive ongoing revenue for your business.
Guide To Marketing Automation, CRM & PRM
At Channel Marketer Report, we focus on covering the latest trends and pain points evident in channel relationships across markets. One trend that seems to consistently surface is ensuring sales and marketing alignment through in-depth reporting and opportunity management, as well as seamless access to marketing and sales collateral. Best-in-class vendors, however, are exceeding competitors […]
Infinite Peripherals Drives Mobile POS Adoption Through The Channel
Mobile point of sale (POS) has been a hot topic in the retail space for a few years now. Retailers, restaurants and hospitality brands, are taking cues from their consumers — who are becoming more connected to the web and their mobile devices — by integrating mobile with customer interactions. Infinite Peripherals is one company […]
ForeScout Offers New ControlFabric Technology Partner Program
ForeScout Technologies, a network security solutions provider, has unveiled the new ControlFabric Technology Partner Program, which aims to urge developers, system integrators and customers to integrate CounterACT with other security and management systems. The new program allows ForeScout to better collaborate with hardware and software vendors, and in turn, find ways ForeScout CounterACT can help […]
Dialog Edition From Marketo Aims To Ramp Up Email Personalization Efforts
The Problem: While email continues to be one of the most frequently used tools for businesses to engage with customers, marketers have fell into a routine that leaves email marketing campaigns repetitive and monotonous. And although email and analytics services providers help improve click-throughs, customer personalization is often inadequate or nonexistent. The Solution: Marketo will […]
Influitive Unveils New B2B Referral Solution
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks. Within the company’s AdvocateHub marketing platform, Influitive Referrals addresses some of the common […]
The Importance Of Partner Profiling In Today’s Channel Environment
William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]
Inspirage Earns Oracle Excellence Award For Demonstrating Product Value
Inspirage, a global consulting firm for Oracle Supply Chain Management applications, has been rewarded with a 2013 Oracle Excellence Award for Specialized Partner of the Year – APAC in Edge Applications. The award, presented to Inspirage at the FY14 Oracle Asia Pacific Application Partner Summit in Seoul, South Korea, was created to encourage Oracle PartnerNetwork […]
ViaWest Launches New Partner Program, Adds Colocation Services
ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
