Kaspersky Lab, an antivirus software provider, will be holding its annual partner conference May 10-13, 2012, at the Atlantis Resort in the Bahamas. The four-day event will include two days of in-depth educational sessions, intimate discussions with company executives and memorable excursions to further the organization’s relationships and build stronger connections among partners, according to […]
The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Talk to any vendor/OEM that depends upon driving revenue from a partner ecosystem and they’ll likely mention […]
Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]
To improve overall efficiency and cost management, IT companies should focus on spotlighting their best-performing partners across their database and encourage them to purchase new solutions and updated software, a new IDC study reveals. In a recent study of large IT companies for the white paper titled “The Importance of Customized Channel Marketing,“ IDC found […]
By Erich Flynn, CEO, TreeHouse Interactive Every partner program is different, with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn’t change is unless you have a value proposition, partners will not seek you out or remain partners for […]
Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]
The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]
By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]