StructuredWeb Adds Personalized Video Capabilities To TCMA Platform

StructuredWeb, a through-channel marketing automation (TCMA) platform provider, announced the general availability of a personalized video feature that will allow its customers to extend and enable video marketing capabilities to channel partners.

The combination of video and personalization allows for channel partners to send targeted communications that drive higher responses and results. This development comes at an ideal time, as 54% of consumers say they want to see more video content from the brands they support, said the company. In addition, 92% of marketers say customers and prospects expect a personalized experience.

StructuredWeb’s new Personalized Video capabilities blend predefined templates with data and logic to automatically generate customized videos for sharing and syndication by the customers’ partners. Partners can interchange visual and audio elements such as scenes, images, text, names, numbers and dates to make the videos more relevant and engaging.

“A full 87% of businesses are using video marketing in some capacity,” said StructuredWeb Founder and Chief Executive Officer Daniel Nissan. “With our new video feature, channel partners can create unique, personalized experiences that increase engagement — while customers retain overall brand control.”